Privacy policy

Nakamura Tokichi Honten Co., Ltd. (“Nakamura Tokichi Honten”, “we”) has established and operates this privacy policy, as follows, to comply with Japan’s Act on the Protection of Personal Information and other standards, and to ensure the proper collection, use, protection, and secure management of personal information on customers and business partners that we use in the course of our business.

1.Definition of Personal Information

"Personal information" means information about a living individual that can be used to identify the specific individual by name or other description contained in the information, or information that can be easily cross-checked with other information to identify the specific individual.

2.Types of Personal Information We Obtain

Information obtained directly from customers and business partners Profile information including their name, the reading of their name, gender, occupation, company or organization, etc. Contact information including their email address, address and telephone number Password for verifying the identity of individuals accessing accounts Addressee information specified by customers as the sender, such as delivery addresses Payment information such as credit card information and bank account details Information that enables specific individuals to be identified in questionnaires Information entered or sent by customers or business partners via entry forms or other means we specify Device information We may obtain device identifiers and IP addresses when customers or business partners use our services on a computer or mobile device. We may obtain any other information that customers or business partners choose to provide, such as names, device models, telephone numbers, countries and user names, or email addresses associated with customers or business partners. Location information We may obtain location information on customers or business partners when customers or business partners use our services on a device or mobile device and permit the provision of location information. Customers and business partners can normally disable the provision of location information by changing their browser or device settings. However, this may result in customers and business partners no longer being able to use some of our services. Information relating to actions by customers and business partners We may obtain and store smartphone location information when customers and business partners access the official Nakamura Tokichi Honten Website (“Website”), linked information when customers and business partners log in via social networking services (SNS), and information when customers and business partners use the review function on product information pages. We may also obtain information on the use of our services by customers and business partners. Information obtained through collaboration with external services We may obtain IDs used by customers and business partners for external services and other information customers and business partners have authorized to be disclosed to partners, including ourselves, according to the external service’s privacy settings. The provision of required personal information is left to the discretion of customers and business partners. However, upon completion of registration procedures customers and business partners will be deemed to have agreed to our privacy policy, and we will store and manage their personal information.


3.Purpose of Use of Personal Information

We obtain personal information from customers and business partners for the purposes listed below.

Order confirmation and verification To provide services such as order confirmation and verification, product shipment, and payment confirmation and verification when selling products. To provide services to registered members Provide services to answer and respond to inquiries and problems, etc To provide information by direct mail or email, etc. To provide advertising, publicity, information, etc. To enhance, improve, and expand our products and services, and services such as our Website, etc. and to develop new services We may provide personal information on customers and business partners to third parties in the following situations: When consent has been obtained from customers and business partners When required by law, or when it is necessary to cooperate with a national agency, a local government, or an individual or entity entrusted by either a national agency or local government to perform duties as prescribed by law When it is necessary for the protection of the life, body, or property of an individual and it is difficult to obtain the consent of the individual When necessary for identification, billing address verification and credit checks at the settlement company When exchanging personal data with an affiliate of the company that operates our store


4. Security Control Measures to Protect Personal Information

We take necessary and appropriate organizational, personnel, physical, and technical security control measures, based on laws and regulations, to prevent personal information from being leaked, lost, or damaged, or the like.

5. Personal Information Disclosure and Corrections, etc.

Customers and business partners who have registered personal information on our Website, etc. may confirm and correct registered information via their account page.


6. Cookies

Cookies (“Cookies”) are information transmitted between web servers and customers’ or business partners’ browsers when visiting our Website, etc. and are stored in a location designated by the browser when customers and business partners set their computer or mobile device to accept cookies. Stored information does not however include any information that can be used to identify an individual such as user names or email addresses. Our Website, etc. may use Cookies to provide more valuable information to customers and business partners. Customers and business partners can change the settings in their browsers to refuse to accept Cookies or to display a warning when accepting Cookies.


7. Use of SSL to protect transmitted data

Our Website, etc. uses SSL (Secure Socket Layer), which is currently the most reliable technology for cryptography technology on the internet, to ensure the security of information. SSL is a function that encrypts information to prevent eavesdropping and alteration of data during transmission and reception.Cryptography technology encrypts customers’ personal information when sending it from their device to our Website, etc. servers.


8. Contact information

Telephone number: +81-774-22-7800

Email address:


9. Changes to this Privacy Policy

We may change this Privacy Policy without prior notice in response to changes in society, technological advances, or revisions to the Personal Information Protection Act, etc.